Mongolian Tourism Association (MTA) organises the Mongolia entry at the annual JATA Tourism Expo in Tokyo Japan on 24-27 September. The exhibitors at the Mongolia national stand Black Ibex Expeditions, Ikh Uls Tour, Juulchin Tourism Corporation, Mongolian Steppe Vision, New Shilin Travel, Tenuun Tour are all members of the MTA, and together with MIAT Mongolian Airlines the representatives of the companies showcased their travel products for Japanese travel companies and the travelling audience during the 4-day event.

Moreover, a Mongolia promotion session was held for Japanese companies wishing to promote Mongolia, and Stellar Japan Co Ltd was appointed as the Ulaanbaatar Tourism Promotion office in Tokyo by city governor Mr. Bat-Uul Erdene. The MTA and the exhibiting companies funded the exhibition fees with partial support from the Ministry of Environment, Green Development and Tourism of Mongolia, and Ulaanbaatar City Tourism Department.

Japanese people are considered as a great travelling nation, and an estimated 13-17 million Japanese spend their holidays abroad each year. And JATA Tourism Expo is held at the famous Tokyo Big Sight venue, attracts about 120000-140000 visitors every year and is as the largest travel trade fair in Asia with participation from over 100 countries.